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Identify and Communicate Your Unique Selling Points (USPs)

Text: Identify and Communicate Your Unique Selling Points. Graphic: A red colored pencil sticking out above a crowd of regular pencils.

Identify and Communicate Your Unique Selling Points (USPs) Your small business is unique, but do your potential customers know that? Small businesses face a lot of competition, both online and offline.  And, if you’re marketing yourself similarly to the competition – you can get lost in the shuffle. That is why you need to emphasize…

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How to Make Your Product or Service Indispensable

Cartoon pushing a shopping cart with a giant heart in it

How to Make Your Product or Service Indispensable Unless you are extremely fortunate, there’s a lot of competition out there. Your product or service must compete against a host of other businesses not just in your town but, potentially, across the globe. You’re also in competition with inaction or doing nothing at all. If you…

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Should Your Small Business Stay on Twitter?  Five Things to Ask Yourself That Have Nothing to do with Elon

Should Your Small Business Stay on Twitter? Five Things to Ask Yourself That Have Nothing to do with Elon

Should Your Small Business Stay on Twitter?  Five Things to Ask Yourself That Have Nothing to do with Elon Yes, Twitter seems to be the talk of the social media world.  Not necessarily for good reasons either.  Whether you love Elon or you’re fed up with him, you might be thinking about dropping Twitter for…

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3 Storytelling Tips for Marketing a Boring Product/Service at the Holidays

Business Woman presenting a slide to other business people as if the lady was reading a story to children

3 Storytelling Tips for Marketing a Boring Product/Service at the Holidays We’re not here to call your baby ugly. But let’s face it, if you’re reading this article, you must think your product or service isn’t the sexiest, easiest to market. But that doesn’t mean there isn’t good potential. Storytelling can help enliven even the…

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Popular Misconceptions about Shopping Small (and How to Combat Those Myths)

Popular Misconceptions about Shopping Small (and How to Combat Those Myths) It’s less than two weeks until Christmas. That means businesses with e-commerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for local small business to shine because you can promise customers holiday smiles quicker than they can be…

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If You Sponsor ANYTHING, Read This Article

background, sun setting over a beach. text - if you sponsor anything, read this article

If You Sponsor ANYTHING, Read This Article There are tons of sponsorship opportunities in the world today.  Some can be as small as sponsoring a kids’ t-ball team, some can be as large as the World Cup, and some can great as the Lemont Legends Cruise Nights.  (And, for those who sponsor our Cruise Nights…

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What’s Your Biggest Marketing Challenge?

What’s Your Biggest Marketing Challenge? When a business operator finally decides they need someone focused on their marketing, and they resolve to hire for the position, it usually goes something like this: “This position will be in charge of posting to our social media channels.” But if that’s all you’re doing, you can put that…

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5 Ways to Level Up Your Small Business Marketing (and yes, it’s time)

5 Ways to Level Up Your Small Business Marketing (and yes, it’s time) If you’re interested in ways to reach more people, and you’re ready to start maximizing technology, it’s time to look at these business solutions: List Building You need an email list. It’s the best way to stay in touch with your customers,…

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10 Ways to Get More Business Reviews

GRAPHIC: Man appearing to hold five stars. TEXT: 10 ways to get more business reviews

10 Ways to Get More Business Reviews You may have seen in the news that Amazon is suing the administrators of more than 10,000 Facebook Groups over Fake Reviews.  Individuals used the groups to coordinate misleading reviews in exchange for free products or money, according to the suit.  Using these groups is NOT the way…

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