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Identify and Communicate Your Unique Selling Points (USPs)

Text: Identify and Communicate Your Unique Selling Points. Graphic: A red colored pencil sticking out above a crowd of regular pencils.

Identify and Communicate Your Unique Selling Points (USPs) Your small business is unique, but do your potential customers know that? Small businesses face a lot of competition, both online and offline.  And, if you’re marketing yourself similarly to the competition – you can get lost in the shuffle. That is why you need to emphasize…

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Top Takeaways from the U.S. Chamber’s 2023 State of American Business Address

Suzanne P. Clark gives the US Chamber of Commerce's State of American Business 2023

Top Takeaways from the U.S. Chamber’s 2023 State of American Business Address Article originally posted at https://www.uschamber.com/on-demand/economy/suzanne-p-clark-state-of-american-business-2023. In this year’s State of American Business keynote address, U.S. Chamber of Commerce President and CEO Suzanne P. Clark called for a commitment to an “Agenda for American Strength” that affirms America’s position as a global power for…

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Three Reasons to Join the Heritage Corridor Business Alliance in a Time of Economic Uncertainty

Photo: Three cartoon characters holding hands on top of a circular puzzle, reaching out to a fourth to finish the puzzle. Text: 3 reasons to Join the HCBA in a Time of Economic Uncertainty

Three Reasons to Join the Heritage Corridor Business Alliance in a Time of Economic Uncertainty Times of economic uncertainty don’t cause anyone to look for new ways to spend money.  But, there are some investments in your business that even when you’re worried about cash flow, are worth the return.  Without those necessities – be…

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How to Make Your Product or Service Indispensable

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How to Make Your Product or Service Indispensable Unless you are extremely fortunate, there’s a lot of competition out there. Your product or service must compete against a host of other businesses not just in your town but, potentially, across the globe. You’re also in competition with inaction or doing nothing at all. If you…

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Should Your Small Business Stay on Twitter?  Five Things to Ask Yourself That Have Nothing to do with Elon

Should Your Small Business Stay on Twitter? Five Things to Ask Yourself That Have Nothing to do with Elon

Should Your Small Business Stay on Twitter?  Five Things to Ask Yourself That Have Nothing to do with Elon Yes, Twitter seems to be the talk of the social media world.  Not necessarily for good reasons either.  Whether you love Elon or you’re fed up with him, you might be thinking about dropping Twitter for…

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Making the Most of Your Minutes

Clock with text superimposted - Making the Most of Your Minutes

If becoming more productive is one of your New Year’s resolutions, we have a suggestion for you that could be a game changer.

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3 Storytelling Tips for Marketing a Boring Product/Service at the Holidays

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3 Storytelling Tips for Marketing a Boring Product/Service at the Holidays We’re not here to call your baby ugly. But let’s face it, if you’re reading this article, you must think your product or service isn’t the sexiest, easiest to market. But that doesn’t mean there isn’t good potential. Storytelling can help enliven even the…

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Popular Misconceptions about Shopping Small (and How to Combat Those Myths)

Popular Misconceptions about Shopping Small (and How to Combat Those Myths) It’s less than two weeks until Christmas. That means businesses with e-commerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for local small business to shine because you can promise customers holiday smiles quicker than they can be…

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What is Linktree and Why Should You Sign Up for a Free Account?

What is Linktree and Why Should You Sign Up for a Free Account? If you frequent Instagram, you’ve probably see “link in Bio.”  Since that social network makes you take out a paid ad to have a clickable URL.  But, since the link in an account’s profile (or bio) … sending people to your web…

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4 Psychological Techniques for Increased Sales this Holiday Season

Text: 4 Psychological Techniques for Increased Sales this Holiday Season

It’s a noisy world out there and there’s lots of competition. If you want to stand out, you must provide excellent value and persuasive copy. Without these two things the holiday season will not be the boon you are hoping for. Luckily, creating copy that drives your audience to action is very easy during the holiday season

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