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Identify and Communicate Your Unique Selling Points (USPs)

Text: Identify and Communicate Your Unique Selling Points. Graphic: A red colored pencil sticking out above a crowd of regular pencils.

Identify and Communicate Your Unique Selling Points (USPs) Your small business is unique, but do your potential customers know that? Small businesses face a lot of competition, both online and offline.  And, if you’re marketing yourself similarly to the competition – you can get lost in the shuffle. That is why you need to emphasize…

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How to Make Your Product or Service Indispensable

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How to Make Your Product or Service Indispensable Unless you are extremely fortunate, there’s a lot of competition out there. Your product or service must compete against a host of other businesses not just in your town but, potentially, across the globe. You’re also in competition with inaction or doing nothing at all. If you…

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