Holidays
3 Storytelling Tips for Marketing a Boring Product/Service at the Holidays
3 Storytelling Tips for Marketing a Boring Product/Service at the Holidays We’re not here to call your baby ugly. But let’s face it, if you’re reading this article, you must think your product or service isn’t the sexiest, easiest to market. But that doesn’t mean there isn’t good potential. Storytelling can help enliven even the…
Read MorePopular Misconceptions about Shopping Small (and How to Combat Those Myths)
Popular Misconceptions about Shopping Small (and How to Combat Those Myths) It’s less than two weeks until Christmas. That means businesses with e-commerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for local small business to shine because you can promise customers holiday smiles quicker than they can be…
Read More4 Psychological Techniques for Increased Sales this Holiday Season
It’s a noisy world out there and there’s lots of competition. If you want to stand out, you must provide excellent value and persuasive copy. Without these two things the holiday season will not be the boon you are hoping for. Luckily, creating copy that drives your audience to action is very easy during the holiday season
Read MoreSave a Small Business This Holiday Season
It’s officially Small Business Season and that means it’s time to give a little love to small business. With rising interest rates, soaring costs, and online competition, small businesses are feeling the crunch. This season, do a little extra for your neighbors and make a concerted effort to shop small. If you do, you could be saving a small business this year.
Read MoreSprucing Up Your Website for the Holidays
Sprucing Up Your Website for the Holidays Most people research online before they purchase. That could take the form of looking up prices, options, or educating themselves on the product or service they’re in the market for. Many buyers also use a business website to verify hours, availability, make reservations, etc. During the holiday season…
Read More8 Ways to Get Your Business Ready for the Holidays
8 Ways to Get Your Business Ready for the Holidays Basically, once you start seeing Pumpkin Spice … it’s time to get ready for the holidays. The holidays are right around the corner and that can be a big spend time whether you’re in retail, hospitality, or services. It can also be a lucrative time…
Read MoreLabor Day Ideas for Your Business
Labor Day Ideas for Your Business Labor Day is fast approaching. This unofficial end of summer is largely ignored by businesses partly because a holiday surrounding working doesn’t seem like much fun. However, you can use this day for more than planning a backyard BBQ or trip to the beach. Here are some engaging social…
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