Posts by Dan Mulka
Identify and Communicate Your Unique Selling Points (USPs)
Identify and Communicate Your Unique Selling Points (USPs) Your small business is unique, but do your potential customers know that? Small businesses face a lot of competition, both online and offline. And, if you’re marketing yourself similarly to the competition – you can get lost in the shuffle. That is why you need to emphasize…
Read MoreRESCHEDULED TO MARCH 15 — 14th Annual FBLA Breakfast Social (RSVP required)
RESCHEDULED TO MARCH 15 — 14th Annual FBLA Breakfast Social (RSVP required) As part of our continued efforts to promote Lemont High School’s Future Business Leaders of America (FBLA) and develop relationships with local business leaders, we would like to cordially invite you to our 14th annual breakfast social. It’s a great way for business…
Read MoreTop Takeaways from the U.S. Chamber’s 2023 State of American Business Address
Top Takeaways from the U.S. Chamber’s 2023 State of American Business Address Article originally posted at https://www.uschamber.com/on-demand/economy/suzanne-p-clark-state-of-american-business-2023. In this year’s State of American Business keynote address, U.S. Chamber of Commerce President and CEO Suzanne P. Clark called for a commitment to an “Agenda for American Strength” that affirms America’s position as a global power for…
Read More2nd Annual LHG Test Kitchen Week Showcases the Culinary Creativity of Local Lemont and Homer Glen Restaurants
2nd Annual LHG Test Kitchen Week Showcases the Culinary Creativity of Local Lemont and Homer Glen Restaurants LEMONT, IL – Five local restaurants are participating in the 2nd Annual LHG Test Kitchen Week, which runs from January 20-26, 2023. Participating restaurants in the Lemont and Homer Glen (IL) area were tasked with coming up with unique dishes,…
Read MoreThree Reasons to Join the Heritage Corridor Business Alliance in a Time of Economic Uncertainty
Three Reasons to Join the Heritage Corridor Business Alliance in a Time of Economic Uncertainty Times of economic uncertainty don’t cause anyone to look for new ways to spend money. But, there are some investments in your business that even when you’re worried about cash flow, are worth the return. Without those necessities – be…
Read MoreHow to Make Your Product or Service Indispensable
How to Make Your Product or Service Indispensable Unless you are extremely fortunate, there’s a lot of competition out there. Your product or service must compete against a host of other businesses not just in your town but, potentially, across the globe. You’re also in competition with inaction or doing nothing at all. If you…
Read MoreShould Your Small Business Stay on Twitter? Five Things to Ask Yourself That Have Nothing to do with Elon
Should Your Small Business Stay on Twitter? Five Things to Ask Yourself That Have Nothing to do with Elon Yes, Twitter seems to be the talk of the social media world. Not necessarily for good reasons either. Whether you love Elon or you’re fed up with him, you might be thinking about dropping Twitter for…
Read MoreMaking the Most of Your Minutes
If becoming more productive is one of your New Year’s resolutions, we have a suggestion for you that could be a game changer.
Read More3 Storytelling Tips for Marketing a Boring Product/Service at the Holidays
3 Storytelling Tips for Marketing a Boring Product/Service at the Holidays We’re not here to call your baby ugly. But let’s face it, if you’re reading this article, you must think your product or service isn’t the sexiest, easiest to market. But that doesn’t mean there isn’t good potential. Storytelling can help enliven even the…
Read MorePopular Misconceptions about Shopping Small (and How to Combat Those Myths)
Popular Misconceptions about Shopping Small (and How to Combat Those Myths) It’s less than two weeks until Christmas. That means businesses with e-commerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for local small business to shine because you can promise customers holiday smiles quicker than they can be…
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